Things I've done for business & pleasure
Creative Direction
I am a Los Angeles-based creative director who generates impactful multimedia content across digital and print platforms. I have worked extensively on branding and identity, advertising, and editorial, as well as events, brand activations, and strategic partnerships. Past clients include Vfiles, Cynthia for NY, and The Standard Hotels.
Internet Stuff
I am a digital content creator with extensive experience in social media management, digital marketing, and e-commerce. I’ve created digital campaigns, e-blasts, and led the creative and editorial vision for numerous websites and social media accounts. Past clients include Barneys New York, LoveHoney, and Rent the Runway.
Graphic Design
I’ve never formally worked as a graphic designer, but graphic design has played a role in almost every single job or personal project that I’ve taken on. From decks and presentations to t-shirt graphics and title cards, I am well versed in the joys (and horrors) of Adobe Creative Suite.
Photo Research & Editing
I began my career as a freelance photo researcher, working primarily with fashion imagery. Over the years I’ve completed hundreds of image research projects for clients including Revlon, V Magazine, Frederic Fekkai, Amanda Brooks, Richard Phillips, Cecilia Dean, and Candy Pratts Price. I also digitized and archived several iconic publications including Visionaire, Details, and Project X.
Special Projects
@everyoutfitonsatc
I am the co-creator of the popular Instagram account Every Outfit on Sex and the City which deconstructs the oft-outrageous fashions of the iconic HBO series. Dubbed "Fashion's favorite Instagram" by Vogue, the account has garnered over 580,000 followers, hundreds of press mentions, and famous fans including Sarah Jessica Parker, Kristin Davis, Zoë Kravitz, Katie Couric, and Gigi Hadid. I’m a Samantha, btw. (2016–present)
Vfiles
During my four years as the Fashion Director of Vfiles, I oversaw all fashion-related projects including brand partnerships, advertising, merchandise, and e-commerce. I worked extensively on Vfiles Runway fashion shows, from concepting to production. I directed and managed photoshoots, produced video content, and created high-quality, culturally relevant editorial content for the Vfiles website and social channels. (2010–15)
Cynthia for NY
Because of the success of @everyoutfitonsatc (and my progressive politics), I was heavily involved in Cynthia Nixon’s 2018 gubernatorial campaign. I designed merchandise, threw a fundraiser, and wrote and produced a campaign video featuring Ms. Nixon and the comedian John Early. These projects garnered a great deal of press (including The New York Times, Vogue, The Cut, and Vanity Fair ) and raised over $25,000 for Ms. Nixon’s campaign. (2018)
Female Trouble
Last year I launched a line of home goods, jewelry, and apparel called Female Trouble. I oversee all aspects of the company from the branding and identity to production and social media. Female Trouble has been featured in Paper, Vogue, Racked, and Nylon, among others. (2018–present)
